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Automated Outbound Prospecting

Generate 3x More Qualified Leads

Automate your outbound prospecting with AI-powered lead generation. Find prospects, enrich data, launch personalized campaigns, and book meetings—all while staying POPIA compliant.

Overview

Cold calling is dead. Manual prospecting doesn't scale. And waiting for inbound leads to trickle in leaves money on the table. Automated lead generation gives you a predictable, scalable system for filling your pipeline with qualified prospects.

Our lead generation solution combines LinkedIn Sales Navigator for targeting, enrichment tools for finding contact details, and email automation platforms for personalized outreach at scale. We handle the technical setup, list building, messaging, and optimization so you focus on closing deals.

Built for South African B2B companies, our approach respects POPIA regulations while delivering results. We've helped professional services firms, software companies, and agencies book 40+ qualified meetings per month and triple their pipeline in under 90 days.

Key Value Proposition

Generate qualified leads on demand, reduce customer acquisition cost by 50%+, and build a predictable pipeline. Save 20+ hours per week on manual prospecting while reaching 10x more prospects than humanly possible.

The Complete Pipeline

From prospect research to booked meetings

1

LinkedIn Sales Navigator

Search and filter ideal prospects

2

Data Enrichment

Find email, phone, company details

3

Email Sequences

Automated multi-touch outreach

4

Reply Detection

Categorize responses automatically

5

CRM Sync

Push leads to your sales pipeline

Powerful Features

Everything you need for successful outbound campaigns

Compliant Prospect Scraping

POPIA-aligned data collection from LinkedIn Sales Navigator and public sources with proper consent mechanisms.

Contact Enrichment

Automatically find and verify email addresses, phone numbers, and company data for your prospects.

Personalized Email Sequences

Multi-touch campaigns with dynamic personalization based on industry, role, and engagement signals.

A/B Testing

Test subject lines, messaging, and send times to optimize open and reply rates continuously.

Deliverability Optimization

Email warm-up, sender reputation management, and spam score monitoring to keep you in the inbox.

Reply Categorization

AI categorizes replies as interested, not interested, or out-of-office for efficient follow-up.

Meeting Booking Automation

Integrate with Calendly or Google Calendar for instant meeting scheduling from interested replies.

CSV/Sheets Templates

Pre-built templates for prospect lists, scoring models, and campaign tracking in Google Sheets.

How It Works

From strategy to results in 5 steps

1

Define Ideal Customer Profile

Work with our team to identify your perfect prospect by industry, company size, role, location, and pain points.

2

Build Prospect List

Use LinkedIn Sales Navigator filters plus enrichment tools to create a targeted list of 500-5,000 prospects.

3

Craft Messaging Sequences

We provide proven templates and customize them for your value proposition, industry, and buyer persona.

4

Launch with Warm-Up

Gradually increase send volume over 2-3 weeks to build sender reputation and avoid spam filters.

5

Track Replies & Book Meetings

Monitor replies in real-time, auto-categorize responses, and schedule meetings with interested prospects.

POPIA Compliance & Ethical Prospecting

Data Source: We use publicly available business contact information from professional networks and company websites. No purchased lists or scraped personal data.

Opt-Out Mechanism: Every email includes a clear unsubscribe link. We maintain a suppression list and never contact opted-out prospects again.

Legitimate Interest: B2B outreach to business email addresses for relevant commercial purposes falls under legitimate interest under POPIA Section 11(1).

Consent When Required: For industries with stricter regulations (healthcare, finance), we implement double opt-in processes and explicit consent collection.

Documentation: We provide full POPIA compliance documentation, data processing agreements, and guidance for your internal legal review.

Real-World Use Cases

See how South African businesses generate leads

Professional Services

B2B Outbound Sales

Problem

LegalExcel Attorneys relied on referrals and networking events, limiting growth to 2-3 new clients per month.

Solution

Implemented automated LinkedIn + email sequences targeting CFOs and finance managers at mid-size companies.

Outcomes

  • 40+ qualified meetings booked per month
  • 3x pipeline growth in 8 weeks
  • R450k in new revenue attributed to outreach
Technology

Partner Recruitment

Problem

Software company needed to recruit 50 channel partners but manual outreach was too slow and inconsistent.

Solution

Built prospect list of IT service providers, sent personalized email campaigns highlighting partnership benefits.

Outcomes

  • 32 channel partners signed in 90 days
  • 60% email open rate with personalization
  • Reduced partner acquisition cost by 75%
Events & Conferences

Event Promotion

Problem

Annual conference struggling to fill 200 seats with only 6 weeks until event date.

Solution

Targeted outreach to past attendees, relevant industry professionals, and look-alike audiences via email and LinkedIn.

Outcomes

  • Conference sold out 2 weeks before event
  • 180 attendees from email campaigns
  • 45% early-bird conversion rate

Integrations

Powered by best-in-class tools

L

LinkedIn Sales Navigator

Prospecting

A

Apollo.io

Enrichment

Z

ZoomInfo

Enrichment

H

Hunter.io

Email Finding

I

Instantly.ai

Email

L

Lemlist

Email

S

Smartlead

Email

H

HubSpot

CRM

P

Pipedrive

CRM

S

Salesforce

CRM

G

Google Sheets

Data

C

Calendly

Scheduling

Frequently Asked Questions

Ready to Fill Your Pipeline?

Let's discuss your ideal customer profile and build a lead generation system

POPIA Compliant
Results in 4-8 weeks
No long-term contract